With the popularity of "design thinking," companies are encouraging their designers to be in the field interacting with end users. Like any other new methodology or process adoption, design thinking requires a fair bit of change in the mindset of designers along with some new skills.
One cannot change the process without changing the mindset of people nor giving them the appropriate tools to succeed.
One needs to analyze the skills and training needed to succeed with the new process.
Do you want to learn what these skills are and the necessary tools, read rest of the article here
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