Bringing change is not easy, and people resist changes. Top ten reasons why people resist changes can be found here. Nowadays new processes and technologies keep getting invented everyday and the employees need to be up-to date with it to be competitive.
Introducing the new concepts is not easy. Thought leaders have come up with several patterns too to introduce changes in the organization. However recently I came across this article Testing on Toilet, which talks about the innovative way being used in Google to teach their employees testing and bringing new change. As per the author,
A regular weekly(ish) tip posted in toilet cubicles and above urinals. Short enough to be read whilst doing your business
Even though the above method looks odd and radical, trust me at the end of the day, developers would definitely learn something good and remember it for a long time.
Here is one of the actual pictures taken in the Google toilet giving some tip about testing certification